How to Add Facebook Pixel to Your Website
Harold
Last Update 3 years ago
If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.
What you will need:
- Facebook Pixel Code
- Events you want to track
Step 1: Add Pixel Code to Funnel
- Copy the main pixel code from your Facebook Events Manager
- Navigate to your Funnel.
- Click Settings --> Paste in your Pixel Code to the Head Tracking Code Section.
- Save your changes.
Step 2: Add in Event Specific Code to Individual Pages
- Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)
- Edit the Step.
- Choose Settings --> Tracking Code.
- Click Footer Code and paste in the Event Code.
- Save your Changes.
RESOURCES:
Facebook Pixel Code (insert your ID in the IDHERE part of the code):
Facebook Event Code:
List of Facebook Standard Events:
https://developers.facebook.com/docs/facebook-pixel/reference#standard-events